i KNEW it!
Great quote from the Article in Wired about how a well crafted Ad can shape our memories...
"It’s the difference between a “Save” and the “Save As” function. Our memories are a “Save As”: They are files that get rewritten every time we remember them, which is why the more we remember something, the less accurate the memory becomes."
via: Austin Kleon
http://tumblr.austinkleon.com/post/5866437069/ads-implant-false-memories
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